Many stores resort to tricks to get you to purchase more. One of them is making it more difficult to calculate whether you are really saving money by purchasing an alternate product, or buying in bulk.
Often, due to weird packaging sizes I have purchased items that I thought were saving me money, but were really costing me. The supermarkets pressure you to purchase the larger item because it appears to be better value, when you are really paying more.
Unit pricing helps to solve this problem. Unit pricing shows exactly what you are paying per quantity: per item, or per weight measurement. This makes it really easy to draw comparisons with alternate products.
Aldi offers unit pricing, making it so easy to analyze whether your getting the best value.
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