Mary Spillane: Branding Yourself Book Review
October 23rd, 2007
Branding Yourself: How to Look, Sound & Behave Your Way to Success
This book is a fascinating read that I’d recommend to anyone at any stage of their career.
Firstly, for the students. One interesting idea regarding young people was that:
- They pursue success on their own terms
- Their adaptability misunderstood as apathy by anyone over 40
Essentially, these skills come most handing when it comes to personal branding!
The book contains so many ideas and tips. I was at my radio course on Monday and thought I looked respectable yet was portraying a shoddy brand. Spillane covers all forms of conveying the brilliance that exists within you. Its applicable to both sexes regardless of the formality of your position.
One crucial thing she emphasises is make up. This is something I’ve been trying to avoid for some time yet despite being feminist - make up does convey a higher form of perfection.
‘Branding Yourself’ covers everything including Sex and how you convey meaning with your body. The sex chapter could have been longer, but the content could have easily covered another book.
The body language section was a wake up call. The rare, yet always relevant, case study emphasised all points she was trying to make.
Student or otherwise, get this book from your library. It will make you reassess YOU.